- Content
- 4 existing-page improvements OR 2 new client-approved pages per month. These are alternatives, not cumulative deliverables.
- Technical SEO
- Expanded fixes across the agreed site scope: prioritized corrections involving crawl/indexing settings, canonicals, metadata, internal links, sitemaps and appropriate structured data. Capacity and priorities are confirmed in writing; major code work or redesigns are separate.
- Google Business Profile
- Ongoing management of approved business details and profile content, including agreed upkeep as information changes. Tasks depend on account permissions and platform support.
- Directory citations
- Cleanup and management of selected business listings: identify inconsistencies, submit approved corrections or cleanup requests, and maintain agreed business details where access permits.
- AI search observations
- 50 agreed questions/prompts observed across selected search experiences, with dated evidence and limitations—not 50 guaranteed placements or a global ranking measure.
- Conversion support
- An agreed monthly conversion improvement, such as clearer calls to action, a contact path or page-layout refinement, with client approval and verification. New systems, custom integrations and major development are separately scoped.
- Reporting and strategy
- Monthly completed-work log, written report, priorities and one 60-minute strategy meeting.
- Location scope
- One business location. Additional locations or work beyond the stated allowances require a separate written scope.